REDMAGIC Astra 2 campaign offers launch prize draw

REDMAGIC’s Astra 2 launch campaign is live through July 23, adding a prize draw around the upcoming global gaming-tablet launch. The campaign asks users to subscribe and complete the Astra 2 launch game for a chance to win the tablet, which is exactly the sort of brand activation mobile gaming hardware loves: part product page, part mini-event, part hype funnel. It also fits REDMAGIC’s personality.

This is a company that does not simply release hardware; it tends to surround it with performance claims, launch games, cooling diagrams and enough neon energy to power a small esports stage. The Astra 2 is clearly being treated as a serious global push.