Games in their awkward regional-test phase. Soft launches, betas, and early-access drops on Android and iOS, tracked before the global release makes it official.
Mobile Business / 2026-09-24
KRAFTON India has opened the fourth cohort of its KRAFTON India Gaming Incubator with a broader remit that now includes projects already in beta, soft launch...
Mobile Business / 2026-09-14
The mobile industry's soft-launch pipeline remains busy heading into the second half of September, with publishers including Supercell, EA, Tencent, Moon Act...
Mobile Games / 2026-09-08
Blizzard expands its top-down hero shooter Overwatch Rush across Southeast Asia, testing mobile-native controls in Malaysia, Indonesia, and the Philippines.
Mobile Business / 2026-09-08
Regional soft launches like Overwatch Rush and Paint Brawl demonstrate why live market testing has replaced single launch days for mobile publishers.
Mobile Games / 2026-09-07
Blizzard expands testing of top-down hero shooter Overwatch Rush across Southeast Asian mobile markets as a mobile-first spin-off.
Mobile Games / 2026-09-07
PopCap fine-tunes Plants vs. Zombies 3: Evolved during early access, adjusting tutorial flow, merge mechanics, and opening reward balance.
Mobile Games / 2026-09-07
Fingersoft tests real-time multiplayer racing in Hill Climb Racing 3 across the UK and the Nordics, evaluating physics and matchmaking.
Mobile Games / 2026-09-07
Century Games expands soft launch testing of military 4X strategy title Top General across the US, UK, Brazil, and the Philippines.
Mobile Business / 2026-09-07
Major mobile publishers turn soft launches into extended live design labs, testing retention and monetization ahead of global commitments.
Mobile Games / 2026-09-06
Blizzard expands testing of top-down hero shooter Overwatch Rush across Southeast Asian mobile markets as an experimental touch-first spin-off.
Mobile Games / 2026-09-06
PopCap and EA roll out Title Update 1.0.5 for Plants vs. Zombies 3: Evolved, reworking the critical first-hour tutorial and reward economy.
Mobile Games / 2026-09-06
Fingersoft tests real-time multiplayer racing in Hill Climb Racing 3 across European soft-launch markets without compromising physics charm.
Mobile Games / 2026-09-06
Garena expands its open-world urban crime sandbox Free City to the Philippines, testing performance across entry-level and flagship devices.
Mobile Games / 2026-09-06
Miniclip tests Pure Crime: Gangster Shooting in the UK, Canada, and the Philippines, exploring open-world urban gameplay on iOS and Android.
Mobile Games / 2026-09-06
SYBO tests Paint Brawl in the UK, transforming beloved Subway Surfers characters into a vibrant multiplayer territory-painting arena shooter.
Mobile Games / 2026-09-06
Century Games tests military 4X strategy title Top General across the US, UK, Brazil, and the Philippines on iOS and Google Play.
Mobile Games / 2026-09-06
Miniclip and Green Horse expand Android soft-launch testing for persistent MMO war game Rival Nations across five European territories.
Mobile Games / 2026-09-06
Major mobile publishers increasingly rely on extended soft launches to refine retention, gameplay systems, and monetization before global release.
Mobile Games / 2026-09-05
Blizzard expands the regional soft launch for Overwatch Rush across Southeast Asia, testing top-down mobile-native hero shooter combat and live progression.
Mobile Games / 2026-09-05
Miniclip begins testing Bird Find – Logic Puzzle Game on Android in the US, India and Puerto Rico, blending hidden-object discovery with logic progression.
Mobile Games / 2026-09-05
PopCap rolls out Title Update 1.0.5 for Plants vs. Zombies 3: Evolved, overhauling new-player onboarding and reward pacing during regional soft-launch testing.
Mobile Games / 2026-09-05
Fingersoft evaluates real-time multiplayer physics racing in Hill Climb Racing 3 across the UK, Norway, Sweden and Finland ahead of global rollout.
Mobile Games / 2026-09-05
Garena Free City registers downloads in the Philippines and new markets, pushing technical limits for GTA-style urban sandbox simulation on Android devices.
Mobile Games / 2026-09-05
Tencent readies Crownstone Survival for Google Play soft launch across France, the US, Turkey, Indonesia and the Philippines, targeting persistent survival MMOs.
A limited regional release used to test a mobile game before its global launch. This hub tracks notable soft launches and beta tests.