Mobile Games / 2026-09-05
Aqua Match extends Playrix's enormous match-three laboratory
Playrix tests aquatic match-three title Aqua Match across 12 markets, refining event meta-progression loops alongside classic underwater puzzle solving.
Soft Launches
Games in their awkward regional-test phase. Soft launches, betas, and early-access drops on Android and iOS, tracked before the global release makes it official.
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Mobile Games / 2026-09-04
Overwatch Rush begins real mobile soft launch across Southeast Asia
Blizzard's top-down mobile hero shooter Overwatch Rush starts soft-launch testing across the Philippines, Malaysia and Indonesia.
Mobile Games / 2026-09-04
Plants vs. Zombies 3: Evolved keeps reworking its early game ahead of wider rollout
EA and PopCap refine Plants vs. Zombies 3: Evolved with Title Update 1.0.5, overhauling early tutorial pacing and rewards during regional testing.
Mobile Games / 2026-09-04
Hill Climb Racing 3 tests real-time multiplayer in four European markets
Fingersoft tests live multiplayer physics racing in Hill Climb Racing 3 across the UK, Norway, Sweden and Finland on Google Play.
Mobile Games / 2026-09-04
Garena Free City expands the race for a convincing GTA-style mobile world
Garena Free City expands testing into the Philippines and new regions as the publisher scales its ambitious GTA-style open-world urban crime title.
Mobile Games / 2026-09-04
Rival Nations expands persistent mobile warfare across Europe
Multiplayer war MMO Rival Nations expands its Android soft launch across six European nations including France, Poland and the United Kingdom.
Mobile Games / 2026-09-04
Royal Splash: Tower Blast gives Moon Active a physics-puzzle test beyond Coin Master
Coin Master creator Moon Active tests physics-puzzle battler Royal Splash: Tower Blast in India and Israel as it expands its mobile casual portfolio.
Mobile Games / 2026-09-04
Aqua Match takes Playrix's match-three expertise underwater
Playrix tests aquatic puzzle adventure Aqua Match across 12 countries, bringing its deep meta-game progression to underwater match-three boards.
Mobile Games / 2026-09-04
Austin's Odyssey turns Playrix's famous butler into the centre of a new mobile experiment
Playrix tests Austin's Odyssey across North America, Australia and India, turning the Gardenscapes butler into a standalone adventure hero.
Mobile Games / 2026-09-04
Top Goal: Soccer Champion tests competitive football in 12 markets
Top Eleven studio Nordeus operates Top Goal: Soccer Champion in a 12-market soft launch, shifting focus from management to live real-time football.
Mobile Games / 2026-09-04
WWE Generations: Eras Collide brings wrestling history into a mobile squad RPG
Scopely tests turn-based squad RPG WWE Generations: Eras Collide in Ireland and the Philippines, allowing dream matches across WWE wrestling eras.
Mobile Games / 2026-09-03
Plants vs. Zombies 3: Evolved continues critical soft-launch tuning
EA and PopCap refine Plants vs. Zombies 3: Evolved through regional soft launch testing, reworking tutorial onboarding and merge progression.
Mobile Games / 2026-09-03
Hill Climb Racing 3's real-time multiplayer test continues
Fingersoft tests real-time multiplayer racing and physics balance for Hill Climb Racing 3 across UK and Nordic soft-launch markets.
Mobile Games / 2026-09-03
Garena Free City expands its mobile open-world ambitions
Garena expands testing for urban open-world action title Free City into additional markets, evaluating vehicle physics and streaming tech.
Mobile Games / 2026-09-03
Rival Nations keeps expanding its European strategy-game test
Military MMO Rival Nations broadens its Android soft launch across Europe, testing alliance warfare, resource balance, and long-term retention.
Mobile Games / 2026-09-03
Royal Splash: Tower Blast gives Moon Active another puzzle experiment
Coin Master creator Moon Active tests physics-driven puzzle title Royal Splash: Tower Blast in India and Israel to expand its casual portfolio.
Mobile Games / 2026-09-03
Aqua Match extends Playrix's match-three laboratory
Playrix tests aquatic puzzler Aqua Match across 12 territories, refining meta-progression, booster curves, and long-term puzzle retention.
Mobile Games / 2026-09-03
Austin's Odyssey tests whether Playrix's famous butler can carry another franchise
Playrix evaluates standalone title Austin's Odyssey in US, India, Australia, and Canada to gauge brand power for its iconic Gardenscapes butler.
Mobile Games / 2026-09-03
Top Goal: Soccer Champion tests direct football competition across 12 markets
Nordeus soft-launches Top Goal: Soccer Champion across 12 countries, shifting from football management to real-time on-pitch competitive action.
Mobile Games / 2026-09-02
Overwatch Rush remains one of Blizzard's most important mobile tests
Blizzard's top-down hero shooter Overwatch Rush gains strong traction across Southeast Asian mobile testing markets including Indonesia and the Philippines.
Mobile Games / 2026-09-02
Plants vs. Zombies 3: Evolved pushes closer to global release
EA and PopCap roll out Title Update 1.0.5 for Plants vs. Zombies 3: Evolved, overhauling the new-player tutorial and early progression in soft launch.
Mobile Games / 2026-09-02
Hill Climb Racing 3 tests real-time multiplayer in Nordic and UK markets
Fingersoft tests real-time multiplayer racing in Hill Climb Racing 3 across the UK and Nordic regions, introducing live PvP to the hit physics franchise.
Mobile Games / 2026-09-02
Garena Free City expands beyond Argentina as testing footprint grows
Garena expands open-world urban crime action game Free City to the Philippines and global test markets, targeting mobile GTA-style sandbox gameplay.
Mobile Games / 2026-09-02
Rival Nations continues European Android soft launch
Multiplayer military strategy game Rival Nations deepens Android soft launch across Europe, testing alliance warfare and server-side balance.
Frequently asked questions
What is a soft launch?
A limited regional release used to test a mobile game before its global launch. This hub tracks notable soft launches and beta tests.