My.Games talks $50m forever-franchise benchmark

My.Games is talking big numbers for future franchises, with CEO Elena Grigorian discussing a $50 million-a-year benchmark, live ops, new game R&D, direct-to-consumer strategy and AI. That is not just boardroom poetry. It reflects the modern mobile reality: launching a game is only step one, and the real business is keeping it alive, discoverable, profitable and flexible across stores, web shops and communities.

A $50m annual target sounds huge, but in mobile’s top tiers, that is the difference between a promising product and a proper forever-franchise candidate. The message is clear: if you want to build big in mobile now, you need systems, content cadence, monetisation, data and stamina.