Ustwo discusses why it shifted from mobile toward PC

Ustwo Games has been talking about the shift from mobile toward PC, and the reasoning is painfully familiar: discovery is brutal, subscriptions are complicated and platform fees keep feeling heavier when the audience is harder to reach. PocketGamer.biz’s Develop Brighton interview with CEO Maria Sayans looks at why a studio known for premium mobile craft would explore PC more deeply. That matters because it says something wider about the mobile market. Mobile is enormous, but enormous does not mean easy.

Premium games can drown under free-to-play noise, store algorithms and marketing costs. When even respected studios rethink platform strategy, the industry should probably listen instead of just saying ‘scale’ louder.