China games report puts the world’s biggest market in focus

PocketGamer.biz has released a free China region report in association with Xsolla, putting one of the world’s most dominant games markets back under the microscope. For mobile publishers, China is never just another region. It is a massive opportunity, a regulatory puzzle, a publishing challenge and a cultural market that can define entire genres. Reports like this matter because global mobile growth is no longer about simply launching everywhere and hoping translation does the job.

China requires partners, localisation, compliance and a deep understanding of player behaviour. In other words, it is not an easy mode. It is one of mobile gaming’s final boss markets.