Aurion11 launches MDN11 for mobile ad-yield optimisation

Aurion11 has launched MDN11, a modular adtech suite designed to improve mobile ad yield without forcing publishers to rip out their existing mediation setup. The core Yield Optimizer sits alongside current mediation stacks and uses user-level predictive algorithms to optimise ad requests in real time. That may sound like pure back-office plumbing, but mobile publishing lives and dies by exactly this kind of plumbing.

If a studio can earn more from the same players without ruining the experience, that changes runway, UA planning and live-ops economics. Not every important mobile story has a mascot. Some of them have dashboards.