Aurion11 launches MDN11 for ad-yield optimisation

Aurion11 has launched MDN11, and while that may sound less exciting than a dragon raid, this is exactly the kind of plumbing that keeps mobile publishing alive. The modular adtech suite is built to improve mobile ad yield while working alongside existing mediation setups. The pitch is practical: user-level prediction, real-time optimisation and minimal integration pain. If publishers can earn more without ruining the player experience, that affects runway, user acquisition and how aggressively studios can scale.

Not every important mobile story has a mascot. Some have dashboards, algorithms and very nervous revenue teams.