Pokémon Sleep passes $230m in three years

Pokémon Sleep has passed $230 million in estimated lifetime spending, which proves once again that Pokémon can turn even bedtime into a mobile business. The app sits somewhere between sleep tracking, collection and gentle routine-building, and that strange formula has clearly worked. It is one of the oddest success stories in mobile: not an action RPG, not a battler, not a puzzle game, but a sleep-adjacent creature collector that gets players to check in when they wake up.

The monster-catching loop has officially entered the bedroom economy. Somehow, that sentence makes business sense.