Kingsoft warns Western studios are missing China’s mobile opportunity

Kingsoft’s Claire Yang has a blunt message for Western developers: China is not just hard; it is expensive to misunderstand. She argues that many studios walk away from huge opportunities because they are unwilling to dedicate the small localisation and technical teams needed to support Chinese partners. The market also behaves differently, with wishlist-driven launch momentum and content advertising replacing the West’s slower soft-launch ramp. For mobile studios, this is a major strategic reminder.

China is not a simple translation job. It is a publishing, community, compliance and product-design challenge. The reward can be enormous, but only if teams respect the rules of the market.