Mobile Business /
Neon raises $13m for D2C game commerce
Neon’s Series A will expand its direct-to-consumer commerce and loyalty infrastructure for game publishers.
By Gameforce Mobile News Desk · Source: PocketGamer.biz
Key facts
- Topic:
- Mobile Business
- Published:
- July 24, 2026
- Source:
- PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Neon has raised $13 million in Series A funding to expand direct-to-consumer commerce tools for game publishers. The pitch is simple but powerful: give publishers more control over payments, fraud, tax, compliance and player relationships instead of handing everything to another middleman. In mobile, D2C is not a side quest anymore. It is margin warfare.
