Ludus: Merge Arena passes $50m net revenue

Ludus: Merge Arena has crossed $50 million in net revenue after two years, which is another reminder that merge mechanics can still print serious money when the meta loop is sharp. Merge games look simple from the outside, but the successful ones are retention machines: collection, upgrades, PvP pressure, events and constant small decisions. Tiny merges, big business. Mobile does that trick better than almost anyone.