Mobile Business /
Mobile IAP revenue dips while advertising spend rises
Sensor Tower reports a 2% decline in mobile in-app-purchase revenue during H1 2026, while ad spending increased.
By Gameforce Mobile News Desk · Source: PocketGamer.biz
Key facts
- Topic:
- Mobile Business
- Published:
- July 31, 2026
- Source:
- PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Mobile spending did not collapse, but the balance shifted during the first half of 2026. IAP revenue softened while advertisers spent more aggressively, leaving publishers to chase growth from both wallets and increasingly crowded screens.
