Made by Google takes place today in New York, but Dutch viewers get the Pixel news at midnight

Google's biggest hardware event of the year takes place on August 12 in New York, with the Made by Google presentation scheduled for 6 p.m. Eastern Time. For viewers in the Netherlands, that is midnight at the start of August 13, an important timing detail because much of the day's Pixel coverage will remain pre-launch until late tonight. Google is expected to centre the event on the Pixel 11 family, including standard, Pro, Pro XL and Pro Fold models, alongside Pixel Watch 5 and additional ecosystem announcements.

Extensive leaks have already outlined much of the expected hardware, but final specifications, pricing and regional availability should wait for Google's presentation. Gemini and Android 17 are also likely to play major roles because Google increasingly treats Pixel as a showcase for integrated AI rather than simply another Android phone line. For mobile gaming, the new Tensor generation will be closely watched for sustained GPU performance, battery efficiency and thermal behaviour.

August 12 is therefore less about rumours becoming louder and more about the final countdown before months of speculation become official product information.