Apple's September 9 event sets the stage for a potential foldable iPhone

Apple has confirmed a major hardware event for September 9, 2026, where the company is expected to unveil its next iPhone generation and could introduce its first foldable handset. The event will be Apple's first major product presentation under incoming chief executive John Ternus, who takes over from Tim Cook on September 1. A foldable iPhone would immediately reshape a category Samsung, Motorola, Honor and Chinese manufacturers have spent years developing.

Apple is entering late enough that basic hinge, durability and display-crease problems are considerably better understood than they were during the first generation of folding phones. The company could therefore focus on integration, software and ecosystem behavior rather than proving that the form factor works at all. Analysts will be watching price particularly closely because foldables offer manufacturers a way to raise average selling prices while the wider smartphone market contracts.

Apple has confirmed the event date, but specific models remain expectations rather than official announcements until September 9.