Fire-Boltt's Boltt smartphone brand prepares September 1 retail debut

Fire-Boltt is moving beyond wearables through its new Boltt smartphone brand, with the Ace 5G and Evo 4G scheduled to begin sales on Flipkart on September 1. Both phones use 6.79-inch 120Hz displays and substantial 6,000mAh batteries, while the Ace 5G adds a Unisoc T8200 processor, 64MP main camera, NFC and 5G connectivity. The more affordable Evo concentrates on 4G buyers with a 50MP main camera.

Both run Android 16 with a relatively clean software approach and include access to Google tools such as Gemini, Circle to Search and Lens. Introductory pricing begins at ₹9,999, placing Boltt directly into one of India's most fiercely contested smartphone segments. Moving from watches into phones requires much more than supply-chain access. Customers expect repair networks, security patches and software reliability over several years.

Fire-Boltt says it is building hundreds of service points, but the first generation will determine whether consumers trust the company with a device considerably more essential than a smartwatch.