Apple prepares to reveal its first foldable iPhone on September 9

Apple has officially scheduled its next major hardware event for September 9, with the company's first foldable iPhone expected to be one of the central announcements alongside the iPhone 18 Pro lineup. A foldable Apple device could significantly reshape a category that Samsung, Huawei, Honor, Oppo and others have spent years developing. Apple's advantage is not being first; it is the ability to enter after display technology, hinges and software conventions have matured.

The challenge is that expectations will be exceptionally high. Buyers will expect a hinge that feels durable, minimal display creasing, optimized applications and battery life comparable with premium conventional iPhones. Developers will also need guidance on how iOS handles dynamically changing screen sizes. If Apple succeeds, the device could accelerate mainstream adoption of foldable interfaces in the same way earlier iPhones helped normalize touchscreen smartphones.

The September event will be closely watched not only by Apple customers but by every Android manufacturer already competing in the segment.