Monster Strike Returns to Number One in Japan as Yomi no Tsugai Collaboration Drives Spending

Monster Strike has returned to the top of Japan's App Store gaming revenue rankings, demonstrating the remarkable commercial resilience of one of the country's longest-running mobile franchises. According to rankings recorded at approximately 9:30am Japanese time on October 19, Mixi's established action RPG climbed from fifth place to first. The movement coincides with its collaboration with the anime Yomi no Tsugai, which began on October 16.

The event introduces familiar characters including Yuru and Asa through limited-time recruitment opportunities. Collaborations with recognisable anime properties remain a powerful commercial tool for Japanese mobile publishers, particularly when the characters are available only during relatively short promotional periods. The same ranking also placed SD Gundam G Generation Eternal second, followed by Gossip Harbor and Whiteout Survival.

Konami's eFootball occupied fifth place, while Puzzle & Dragons, Royal Match and Dragon Ball Z Dokkan Battle remained among the leading titles. Another interesting development involved BanG Dream! Our Notes, which entered the top twenty at seventeenth place. Its improvement followed a promotional recruitment campaign connected with the release of the Ave Mujica prima aurora film.

The rankings illustrate how established Japanese franchises continue competing with internationally successful casual and strategy games. However, storefront positions are relative indicators rather than independently audited revenue figures. A game reaching first place does not automatically establish how much money it generated or whether its long-term performance has improved. Nevertheless, Monster Strike's return to the top demonstrates the continuing influence of carefully timed collaborations.

Apparently the most reliable way to revive spending in an established mobile game is to introduce characters that collectors absolutely do not want to miss.