eFootball Holds Japan's App Store Top Spot as Gakuen Idolmaster Surges Into Sixth Place

Konami's eFootball has retained first place in Japan's App Store gaming revenue rankings, according to the October 21 snapshot recorded at approximately 9:30am Japanese time. The football game continues benefiting from its Epic: European Clubs Midfielders recruitment campaign, which features Clarence Seedorf, Xabi Alonso and Yaya Touré. The three legendary midfielders provide a compelling attraction for players interested in building teams around familiar football personalities.

However, the day's most interesting movement involves Gakuen Idolmaster, which climbed into sixth place following the introduction of a new Roar version of Sena Juo. The character became available through a recruitment campaign beginning on October 20. Elsewhere in the rankings, hololive Dreams retained second place, followed by Gossip Harbor. Whiteout Survival and Monster Strike completed the top five.

The results illustrate the different approaches publishers use to generate spending in the Japanese mobile market. Football games attract players through recognisable athletes, character-development titles rely on new performers, and casual games maintain engagement through continuous progression systems. Nevertheless, storefront rankings represent relative spending positions rather than audited revenue totals. A game reaching first place does not establish precisely how much money it generated.

The snapshot also cannot determine whether increased spending will continue after promotional campaigns conclude. For now, eFootball remains ahead of the competition. Apparently the Japanese mobile market has decided that legendary midfielders are more financially attractive than almost everything else.