MIXI Reports 42 Percent Revenue Growth as Monster Strike Earns More From Fewer Active Players

Japanese gaming and entertainment company MIXI has reported substantial financial growth for the six months ending September 2026, with consolidated revenue increasing 42.4 percent to approximately 96.02 billion yen. Operating profit rose 74.4 percent to approximately 12.58 billion yen, while net profit more than doubled. Although much of the company's growth came from its expanding sports-related businesses, the results also reveal an important development within its mobile gaming operations.

Monster Strike, MIXI's long-running mobile RPG, generated higher revenue despite a decline in monthly active users. The company attributed the improvement to increased average revenue per user, indicating that remaining players spent more money on average. The digital entertainment division reported revenue of approximately 43.6 billion yen, an increase of 22.2 percent compared with the previous year. Segment profit climbed 47.1 percent to approximately 24.

37 billion yen, supported by stronger monetisation and improved cost efficiency. The results illustrate a familiar challenge facing mature mobile games. A shrinking active audience does not necessarily translate into immediate revenue declines when publishers successfully increase engagement and spending among their most committed customers. However, relying increasingly on a smaller group of paying players can create longer-term commercial risks if retention continues weakening.

MIXI's performance demonstrates the financial strength of established mobile franchises while highlighting the importance of maintaining a healthy audience. The company also benefited from the consolidation of PointsBet and improvements in other sports businesses. Apparently Monster Strike has discovered an unusual economic formula: fewer customers can still produce more revenue, provided the remaining customers are sufficiently enthusiastic about collecting fictional characters.