eFootball Takes Japan's iPhone Revenue Crown as Thierry Henry Joins Arsenal Legends Campaign

Konami has given football fans another reason to reconsider their carefully accumulated in-game currency, with eFootball reaching first place in Japan’s App Store gaming revenue rankings on November 13. The surge follows the November 12 introduction of the Big Time & Epic: Arsenal FC campaign, headlined by legendary French striker Thierry Henry. His arrival gives players another high-profile addition to their virtual squads while providing Konami with an opportunity to attract returning users.

The latest rankings demonstrate how football nostalgia can translate into mobile engagement. Players who remember Henry’s finest moments can attempt to recreate his achievements, although whether their tactical abilities match Arsène Wenger’s remains another matter. According to Japanese industry publication gamebiz, eFootball occupied first place in the App Store gaming revenue rankings at approximately 9:30 a.m. Japan Standard Time on November 13.

Honkai: Star Rail followed in second position, with Fate/Grand Order third. The ranking does not reveal actual revenue, and it would be premature to attribute every purchase exclusively to Henry’s introduction. Nevertheless, the campaign coincides with a strong commercial performance. For Konami, the result illustrates the continuing value of legendary players, licensed clubs and regular content updates in a competitive football gaming market.