Mobile Advertising / June 24, 2026
Vita Mahjong and Zen Word top May mobile game ad charts
SocialPeta data cited by MobileGamer.biz puts Vita Mahjong on top of iOS ads and Zen Word on top of Android ads for May.
May’s mobile ad charts were ruled by puzzle and word games, with Vita Mahjong leading iOS and Zen Word holding Android’s top spot. While hardcore players argue about boss fights, the ad market is quietly shouting about tiles, words and relaxing puzzle loops. Never underestimate the monetisation power of calm-looking games with very aggressive ad budgets.