Mobile Business / June 24, 2026
92% of publishers expect D2C revenue to grow in 2026
The Appcharge report says most publishers expect direct-to-consumer revenue to grow this year, though many still feel behind competitors.
The D2C report also says 92% of publishers expect direct sales revenue to grow in 2026, while 62% feel behind competitors. Translation: everyone sees the gold rush, but half the industry is still looking for the shovel. Mobile monetisation is entering its ‘own the customer’ era, and the spreadsheet people are very awake.
