Mobile Data / July 7, 2026

Mobile gaming ad revenue topped $12bn in 2025

MobileGamer.biz cites Sensor Tower data estimating mobile gaming ad monetisation topped $12bn across 19 countries in 2025.

Mobile gaming ad revenue topped $12 billion across 19 countries in 2025, according to Sensor Tower data cited by MobileGamer.biz. That is a loud reminder that free-to-play is not just about IAP whales. Ads remain a massive engine, especially in developing markets where downloads are huge and wallets behave differently.

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