Mobile Business / July 7, 2026

King and Mojang now report directly to Xbox CEO Asha Sharma

PocketGamer.biz reports King and Mojang will report directly to Xbox CEO Asha Sharma after Microsoft’s wider games business reset.

King and Mojang now report directly to Xbox CEO Asha Sharma after Microsoft’s latest games-business reset. That matters for mobile because King is still a monster, with Candy Crush Saga sitting among the world’s highest earners years after launch. Xbox may be console-branded, but its mobile money machine is very real.

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