Ludus: Merge Arena Passes $50 Million in Lifetime Turnover

Top App Games says Ludus: Merge Arena has surpassed $50 million in gross lifetime turnover while growing beyond 12 million cumulative players. The mobile title generated approximately $29 million during the first half of 2026, including a record $14.8 million second quarter. July monthly active users reached about 765,000, with roughly 127,000 daily active users and more than 403,000 daily sessions. Top App Games reported payer conversion of 5.

1%, while the title's roster has expanded from 25 heroes during soft launch to more than 100. New systems including Clan Wars, Hero Perks and Divisions have helped broaden the original merge-battle structure. The figures provide a useful example of how a mobile game can scale through continued feature development rather than relying entirely on a huge launch. Top App Games also says it has completed two unannounced titles, suggesting Ludus' commercial success is now helping finance a broader development pipeline.