Ludus generated $29 million in first-half gross turnover as its PvP strategy audience keeps growing

Top App Games says mobile PvP strategy title Ludus produced $29 million in gross turnover during the first half of 2026, according to figures published in today's industry data round-up. Second-quarter turnover reached $14.8 million, representing growth of about 5.2 percent compared with the first quarter. July figures put monthly active users at roughly 765,684 and average daily active users at 127,491, with payer conversion reported at 5.1 percent. The company also cites an M0 gross return on ad spend of 31.

6 percent and says cumulative player numbers have now passed 12 million. Ludus may not generate the same mainstream headlines as the largest global mobile franchises, but those numbers are a useful reminder that a game does not need to dominate every App Store country simultaneously to become a substantial business.

Strategy and PvP players tend to be particularly valuable when a game's competitive systems create long-term investment, although keeping those players happy without turning every balance change into an international incident is another matter. For publishers watching the increasingly expensive acquisition market, Ludus' performance also reinforces the importance of retention and payer conversion rather than treating downloads as the only number worth putting on a presentation slide.