Mobile Industry /
HoYoLand 2026 Drew 34,000 Fans to a Four-Day HoYoverse Festival in Korea
HoYoverse reports 34,000 visitors at HoYoLand 2026 in KINTEX South Korea, demonstrating massive real-world community engagement for mobile-first live services.
Key facts
- Topic:
- Mobile Industry
- Published:
- 2026-10-06
- Reported by:
- Gameforce Mobile News Desk
Key takeaways
- HoYoLand 2026 drew 34,000 visitors over four days at KINTEX Exhibition Center in South Korea.
- Featured immersive zones for Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and more.
- Included activations from Google Play and Samsung Galaxy Store highlighting foldable gaming.
HoYoverse says HoYoLand 2026 attracted 34,000 visitors during its four-day run from October 2 through October 5 at KINTEX Exhibition Center II in Ilsan, South Korea. The third annual festival built dedicated spaces around five of the company's major games: Honkai Impact 3rd, Genshin Impact, Tears of Themis, Honkai: Star Rail and Zenless Zone Zero.
Rather than functioning purely as a merchandise warehouse with unusually elaborate queues, the event included interactive zones, themed stages, live performances and activities recreating elements from the games. Google Play and Galaxy Store also participated with physical activations, including limited collectibles and demonstrations involving foldable devices.
The attendance figure is interesting because it demonstrates how successfully mobile-first and cross-platform games can develop communities that exist well beyond the phone screen. HoYoverse now operates less like a developer with several successful gachas and more like an entertainment company managing overlapping fandoms, concerts, merchandise, conventions and enormous fictional universes.
Thirty-four thousand people voluntarily travelling to an exhibition centre to celebrate games many originally downloaded free is a fairly convincing demonstration of customer engagement. Somewhere, a user-acquisition spreadsheet is quietly weeping with happiness.
