Mintegral Claims Second Place in Global Mobile Gaming Advertising Volume Rankings

Mobile advertising platform Mintegral has announced strong results in the AppsFlyer Performance Index 2026, highlighting its position within the increasingly competitive market for mobile game advertising. According to the company's November 2 announcement, Mintegral ranked second globally for gaming advertising volume on both iOS and Android. The company also reported leading positions in several creative advertising categories, including gameplay and user-generated-content advertising formats.

Across the index, Mintegral recorded 301 ranking appearances, with 243 of those placements falling within the top five. The AppsFlyer Performance Index evaluates advertising networks using large datasets involving mobile application installations and conversion activity. Its findings are particularly relevant for mobile game publishers because acquiring players has become increasingly expensive in many markets.

Developers must balance advertising costs against player retention, monetisation and the long-term value of acquired users. A network capable of delivering large numbers of installations is not automatically the most profitable option for every game, making performance comparisons and careful campaign testing essential. The announcement also illustrates the continuing importance of advertising technology to the mobile gaming business model.

Free-to-play games depend heavily on efficient user acquisition, even when their revenue comes primarily from in-app purchases. Apparently the modern mobile gaming industry has developed an additional competitive genre: convincing people to install a game before they have even decided whether they want to play it.