Arknights: Endfield turns bubble tea into a real-world U.S. fan event with Happy Lemon

Arknights: Endfield is taking its marketing out of the app store and into real-world bubble tea shops. GRYPHLINE’s Happy Lemon collaboration is now live across the U.S., bringing character-inspired drinks, collectible items, in-game reward codes and fan activities through 14 June. This is not a normal mobile update, but it is smart mobile-game marketing. Endfield is still building toward release, and real-world activations can make a future game feel present before players can fully commit to it.

Themed drinks around characters like Perlica and Ardelia also give fans something shareable, which matters for a visually driven anime-style RPG. The San Diego fan event angle adds another layer for the community. It is the sort of campaign that works when the game’s audience already wants to live inside the brand for a while.