Talking Tom Heroes heads for cinemas as Outfit7 stretches its mobile IP again

Talking Tom is once again proving that mobile IP does not have to stay trapped on phones. Outfit7 and AliLeo Media are taking Talking Tom Heroes: Suddenly Super to cinemas, starting in the UK this July with a 60-minute big-screen event. The cinema version will mix familiar moments from the series with new theatre-specific content, giving younger fans a more event-like way to experience Tom, Angela, Ben and Hank’s superhero world. This is not a mobile game update, but it is important mobile IP news.

Talking Tom began as a mobile app phenomenon and has grown into games, animation, licensing, toys and now theatrical experiences. That is the playbook long-running mobile brands need: extend the characters beyond screen taps and turn them into entertainment properties children can meet in multiple formats.