Mobile Industry / June 16, 2026
World Cup 2026 sends football games into full marketing sprint
Publishers across mobile, Roblox, Netflix, Konami and EA are pushing World Cup-themed modes, campaigns and football activations.
The 2026 World Cup has turned the games industry into one giant football-themed marketing department. Konami has eFootball campaigns on mobile, Roblox activations are pulling huge weekly sessions, Netflix has its own football play, and EA is still charging up international cup content without the FIFA licence. Everyone wants football fans, everyone wants event engagement and somewhere a product manager is yelling ‘limited-time squad builder’ into a spreadsheet.
