Mobile Industry /
Publishers rethink their approach to China
Industry speakers say international companies are returning with deeper commitments rather than seeking quick wins.
By Gameforce Mobile News Desk · Source: PocketGamer.biz
Key facts
- Topic:
- Mobile Industry
- Published:
- July 29, 2026
- Source:
- PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Publishers are again targeting China, but the old strategy of applying minimal effort to one of gaming’s largest markets is losing support. Local partnerships, proper investment and cultural understanding are becoming the entry fee.
