Mobile Industry /
Shanghai speakers outline how to approach China
Industry leaders emphasise local publishing partners, user-acquisition knowledge and long-term market commitment.
By Gameforce Mobile News Desk · Source: PocketGamer.biz
Key facts
- Topic:
- Mobile Industry
- Published:
- July 30, 2026
- Source:
- PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Developers targeting China are being warned against treating the market like an ordinary global launch. Speakers around the Shanghai industry events highlighted the importance of suitable local partners, regional player behaviour and realistic marketing investment. China represents enormous potential, but entering with minimal effort is less a strategy and more an expensive educational programme.
