Mobile Business /
Mobile IAP revenue declines as advertising rises
Sensor Tower reported a 2% fall in mobile in-app-purchase revenue during H1 2026 while advertising expenditure increased.
By Gameforce Mobile News Desk · Source: Sensor Tower / PocketGamer.biz
Key facts
- Topic:
- Mobile Business
- Published:
- August 2, 2026
- Source:
- Sensor Tower / PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Mobile spending did not disappear during the first half of 2026, but the balance shifted. Publishers are facing softer purchase revenue while advertisers compete more aggressively for space on already crowded screens.
