Mobile Business /
Mobile IAP revenue dips while advertising rises
Sensor Tower reported a 2% decline in mobile purchase revenue during H1 2026 as ad spending increased.
By Gameforce Mobile News Desk · Source: PocketGamer.biz / Sensor Tower
Key facts
- Topic:
- Mobile Business
- Published:
- August 3, 2026
- Source:
- PocketGamer.biz / Sensor Tower
- Reported by:
- Gameforce Mobile News Desk
Players did not stop spending, but the market balance shifted. Publishers are now dealing with softer in-app-purchase growth while advertisers compete more aggressively for attention on already crowded screens.
