Project Sekai Developer Colorful Palette Opens Animation Studio LATENT ONE

Colorful Palette, the developer associated with Project Sekai: Colorful Stage! feat. Hatsune Miku, has established a new animation production subsidiary called LATENT ONE. The development received fresh Japanese industry coverage on November 1 and represents an important expansion of the company's creative activities beyond conventional mobile game development. Established during October 2026, LATENT ONE will concentrate on animation planning, production and creative direction.

Its activities will include animated music videos alongside the development of original entertainment properties. The studio is led by Riku Tsukada, a director at Colorful Palette, and operates within the broader CyberAgent group. Its first completed production is the two-dimensional animated music video for Emerald, the sixth-anniversary song associated with Project Sekai. The video was released on October 31, providing an immediate demonstration of the studio's creative work.

The establishment of LATENT ONE reflects a broader development within mobile entertainment, where successful games increasingly expand into multimedia franchises involving music, animation, merchandise and live performances. Project Sekai is particularly suitable for this approach because its identity is closely connected to music and character storytelling.

Creating a dedicated animation studio could give Colorful Palette greater control over visual production while opening opportunities to develop new intellectual properties. Apparently developing a successful rhythm game is only the beginning. Eventually somebody has to animate all those characters singing.